Thursday 06 August 2020
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Acknowledged as aPR, Media and Translation veteran, Saad El Sayed worked for 17 years (1998–2015)with the Dubai’s Department of Tourism and Commerce Marketing (DTCM) as Head of Arabic and English Media. During his long association with the tourism regulatory and planning body, he played a key role in raising the global profile and industry-public image of Dubai and its tourism offerings with great success.

He contributed enormously in promoting Dubai by generating massive public visibility and awareness of the business and leisure destination through media engagements and other PR initiatives at local, regional and international levels. From the DTCM headquarters, he coordinated the PR campaigns carried out by the network of 20 overseas offices of DTCM, some during the most challenging and history-defining times.

Before taking a plunge into PR full time, he worked as a journalist-translator for Al Bayan – the top Arabic daily newspaper - in Dubai for 10 years. Before coming to the UAE, he worked as the Managing Editor in Rose Elyoussef weekly magazine in his native Egypt.

As part of his professional endeavors and for participation in exhibitions, conferences and other events, he visited several countries including the US, United Kingdom, Germany, Spain, Switzerland, Australia, Hong Kong, Russia, China, South Africa, India andKenya.

As a translator, Saad has to his credit a number of projects including:

- Translationof best sellers for Sharjah TV in UAE
- Translation of books for Al Bayan newspaper
- Translation of an international encyclopedia

To bring his vast PR and translation expertise closer to organizations working in the fields of tourism, travel, hospitality, retail and other industries, he established MTC Media & Translation Company, with a pool of multinational talent, in Dubai in 2013.

Through his impressive media networking spanning several countries in the Middle East and other parts of the world, he has been successfully providing a variety of Media Relations, PR and Translation services including press release writing, distribution and monitoring in Arabic and English. He also organizes media engagements for the companies including arranging Press Conferences, Interviews and other activities in the UAE, GCC countries, Egypt and other Middle East markets. MTC also handles translations of corporate literature and other works in Arabic, English, German and Chinese languages. An eye fordetails and excellence in work and commitment to meeting deadlines, Saad ensures that quality speaks through the work he undertakes. A number of organizations are benefitting from his expertise and deft knowledge encompassing a variety of industries(See our clients’ testimonials).